Laptop with his Butt.

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This new viral video for MSI Computers (2,556,401 views on youtube) is a brilliant spoof of the viral video hit "Guy Catches Glasses with Face" from Ray-Ban(4,519,048 views 2007).

Samsung mobilphone HD Trick

One cunning way to get people talking about and sharing your video is to make them wonder how you shot it in the first place. Samsung went to great lengths to protect the “trick” in the video for their new HD camera phone, which got tech geeks riled up to try solving the puzzle. Geeks happen to be the audience most likely to buy the HD new camera phone. So far 1,152,366 views on youtube and 2,104 text comments. Great viral.

La PhotoCabine - brilliant.

If you have a webcam check out "La Photo Cabine" and take pictures: http://www.laphotocabine.com



after the hairdresser

Make a thank you movie:

A perfect example of a successful viral film. The Swedish state television have this viral film where the idea is to send it as a thank you to your pals as a Thank you for paying for your TV Licence.
Nearly 2 million unique visitors from 200 countries entered the campaign site. So far, 600 000 photos uploaded.
At the end you can make your own movie. Just with a click.
It takes some seconds to load. The film is beautifully made and very simple.

Hop Hop with Twitter

Pump up a hopper just by twitting.

Great minds like a think

Think (a specialist eye tracking and market research arm of Bunnyfoot Ltd) recently eye tracked several luxury perfume magazine advertisements and were surprised by the result: Supermodel Kate Moss did not attract any more attention than an ‘unknown’ model.


Same result: Chanel and Armani advertisements.




The best performing advert was from D&G with 96% of readers engaged with the advert. No wonder with an ad including Naomi Campbell, Claudia Schiffer and Eva Herzigova!



The worst performing advertisement was for Daisy by Marc Jacobs with just 73% of readers engaging with the advertisement. Did you notice the cat?



Details: http://thinkeyetracking.com/Blog/?p=236

Stufensteigen Macht Freude.

Interessante Installation in Schweden wie man Leute animiert Stufen statt Rolltreppe zu nutzen. Und das als Autowerbung.

Google und das immer neue Spiel mit dem Namen.

Phantasie ist wichtiger als Wissen, denn Wissen ist begrenzt.

Morgen beginnen wieder meine Lehrveranstaltungen am Institut für Kommunikationswissenschaften der UNI Wien - "Kreativität und Innovation in der Kommunikation".
Um Neues zu kreieren müssen Gedanken anstrengende Wege gehen, Wege die man nicht für möglich hält - dabei unsichtbaren Mauern entfliehen. Eine schöne Metapher dazu aus Youtube.

ORF Viennale 3 2 1

Wieder Viennale. Kleines Sujet dazu von mir im Katalog.

Shocking Ideas

The Smart List: 12 Shocking Ideas That Could Change the World
Begleitet von der Warnung: Die Ideen können gefährlich sein. Aber wie heisst es so richtig: There is no time to play safe.
http://www.wired.com/techbiz/people/magazine/17-10/ff_smartlist#



1. John Arquilla
Go on the Cyberoffensive

2. Thorkil Sonne
Recruit Autistics

3. Gregg Easterbrook
Embrace Human Cloning

4. Ralph Keeney
Cheat Death

5. Dambisa Moyo
Cut Off Aid to Africa

6. Nils Christie
Empty the Prisons

7. Stewart Brand
Save the Slums

8. Stefan Szymanski and Stephen Ross
Bust Up Big League Sports

9. Ludwig Minelli
Legalize Assisted Suicide

10. Jamie Heywood
Forget Medical Privacy

11. William Gurstelle
Take Smart Risks

12. Robert Gates
Overhaul the Pentagon

Gedrucktes Radio

ORF hat mich gebeten kurzfristig 2 Großflächenplakate für Radio Wien zu gestalten, hängen im Oktober in Wien herum: